Why Should YouTube Become your Main Focus? - A Killer YouTube Strategy
You will want to something else like MetaCafe or Viddler or any other video sharing websites? Why YouTube in particular? Let's have a look at that now.
One thing Is That YouTube Is Owned By Google
As I've said before. It has some amazing ramifications for YouTube as well as its future. You may know, YouTube began as a company that was not owned by Google. In reality, it was only relatively recently that Google purchased them.
In the event you look at Google along with what they're on about, they're inside the money-making game. They're enthusiastic about making money online. Having a company like Google behind you'll be able to only spell positive things in terms of success when it comes to making money.
That's one more thing. Google has deep pockets with money. They are able to fund a company like YouTube for years if they want to. They've made a decision to back YouTube because they've seen the possible that YouTube has. That's a really clear sign that YouTube can be a technology you should keep close track of.
I think they're the other most-visited website on the Internet right this moment. I think Google is #1. I have to double check those stats there, but YouTube is important.
Google also wants that you be successful. If you're successful, it is going to make them more money too and make them more productive. So just the indisputable fact that they're behind YouTube implies that they're working hard to make YouTube as easy in your case as possible to be successful.
If you look at the changes that YouTube adjusted through since Google purchased them, you can view dramatic differences. You can view it in the AdSense program which has been introduced in the YouTube videos. You can observe in the different designs and layouts that they've been working towards. You will see how YouTube videos are ranking greater inside the Google search engines. Having Google on his or her side is just huge.
YouTube Videos Rank In the search engines Search Results
So you've got that in your favor. If you're only submitting to YouTube, the likelihood of getting ranked in the search engines are so much higher in comparison to all the other video sharing sites.
This is an Incredible Traffic Source
This can be sort of an understatement, though if you look at YouTube, they only recently reached one billion views every day. I'm not even confident that we can visualize time, but imagine one billion coins, you'll be able to fill up a whole stadium full of coins. One billion views a day is huge, and this is just from one website.
In 2008 a study was done that demonstrated that there were 71 million unique users in each month. That number has probably been superseded by now, but this is the latest information we now have on that particular statistic. It's really a huge plus. Discover using this as a obtaining the traffic source, you're missing out.
I think with the example which i used, FreeMagicLive, we've only touched the outer lining. We've really just scratched the counter and we're already sitting on 15,000 people on the email list.
It Is A Search Engine On Its Own
Have you ever arrived at YouTube and started seeking something, like in the hunt box right right here? More and more people now are employing YouTube as their main internet search engine compared to Google. Is perhaps a trend that is going to continue in the future and instead of people just doing searches online, just go to YouTube to do searches? Perhaps YouTube can be the #1 site where people want to search for information.
Look at this. What are the implications? If YouTube is potentially planning to become the #1 search engine on the planet, what are the implications to your online business? And do you want to be in the right place at the right time with YouTube? I definitely think so.
YouTube Isn't just For Teenagers Anymore
This is the question that I've had from your lot of people. They are saying, "Sure, you were able to get success online, but your market is limited to teenagers." Now that may have been the case when YouTube only agreed to be starting out, but now everything has changed. Demographics for YouTube are changing and they're changing at a massive rate. It isn't just for teenagers anymore, so if you are marketing to other age brackets, this is good news.
Teenagers are still the highest number, speculate you'll see in some of such statistics, YouTube is fantastic for other age groups also. Look at this: 85% of the United States population has watched YouTube videos. That's huge. 85% with the whole United States has watched a YouTube video. This really is incredible!
But now, check this out. 71% of males between 45-54 have watched a YouTube video. How cool is always that? And this is the other thing, examine all these other age groups combined. These are individuals who normally have money. They're people who have jobs which enable it to afford to pay for something online. Should you add up all these people, that's far more than just the teenagers.
And you will probably see a similar trend to put the females. Have a look at these percentages of people who've watched YouTube videos in their lifetime. It's not just teenagers. This is something to keep in mind whenever you think about using YouTube like a potential traffic source to your website.
YouTube Demographics Are Changing
It is not just for the teenagers anymore. As those teenagers become adults, they become older, they begin getting jobs, and they start moving into another demographic themselves.
What we're seeing here is a typical new technology adoption cycle. You may have seen what's called the S-curve. It looks something like this, which is a typical curve for first time technology that gets introduced right into a new market. For YouTube it's not different. They had a massive growth phase here. I do think they slowly started in 2005 and then had this exponential growth. We're sitting at 2010 at this time, so this is where we're now.
That means that you have still got a window of two years to get your act together and also to start doing stuff on YouTube, because this part of the market here, none of the people are on YouTube yet. If it S-curve is true, that means there's destined to be a lot of people still joining YouTube, and you want to be in the right position once all of them are online and watching videos. You need to have your videos already up there by 2012.
It's important that you start getting something online at the earliest opportunity, on YouTube in particular. This is how things are at. This can be backed up by research made by the YouTube 2009 Report. It's an independent research company that did your research for that.
Let's move on. Look at the implications of these statistics. To be familiar with demographics and what meaning for you as a business online. How can you position yourself to be able to be in the best possible position when this mainstream, people in the US and the UK, hit YouTube and get on YouTube and start interacting on YouTube on a regular basis?
What Are The Implications On your Business Now?
What do you need to do now to start making ready for that? Think about that. What does it mean to suit your needs right now, and what can it mean for you in the foreseeable future? There are already things you could do since could help you get set up in the future for YouTube.
You need to early mover advantage. 2012 can be a peak for the mainstream in the united states and the UK. I have never even looked at statistics for places like China or India, in addition to their populations are huge. This is why I think we're really just at the beginning of the curve still. If you should combine the whole statistics for the whole world, there's gonna be some very exciting things happening for YouTube. That's my prediction.
The "YouTube Beach Head Strategy"
Precisely what is all this leading to? I am a really strong believer in focus. I grabbed this strategy. I'm calling it the YouTube Beachhead Strategy. The key reason why I'm doing this is really because I really believe that you need to focus your attention on one thing in order to be successful. Focus on that, set things right ., and then once you've got it below your belt, move on to the following point.
So what is this? Essentially, the Beachhead Strategy is to locate a big ball and roll by it. That's really all it indicates. It's about finding a big player out there, someone like YouTube in such cases, and just go with the flow with these. Jump on board and use them as your leverage. It's about focused leverage, and concentrate in this case is concentrating on YouTube.
Where did I purchase this idea from? I obtained it from a guy called Geoffrey Moore, a fantastic thinker. He wrote a magazine called Crossing The Chasm for that high tech industry. What he mentioned was for any new technology, you have this product adoption cycle where it boils down to the early innovators, early adopters, early majority, late majority, and laggards.
This is typical for any new technology stepping into the market. What Geoffrey Moore discovered was by investing in new technologies there's normally what he calls a spot or chasm. This is where most new modern day startup companies fall under this chasm. They reach this point here plus they run out of customers. They fall into this chasm and you never hear about them again. They disappear.
He talked about creating a beachhead strategy and it's like a beachhead that you can use for jumping over to the early majority. It gives you this jumping point to get into the early majority. After you hit the early majority, this is when you hit the tipping point. This is when things go hugely for you.
I'm using this idea and I'm saying that if you want to go hit the tipping point on your industry, for your niche, use YouTube as your beachhead strategy. Use YouTube to obtain the early majority for the niche, because it's one of the better vehicles to use how to help you get major amounts of traffic to your site.
This is exactly what it's all driving towards. I think you'll can appreciate what I'm saying here. With the strength of YouTube and the fact that they're connected with Google, it's only incredible. We reside in incredible times.
You can go out and try and spread your attention and rehearse a whole bunch of different video sharing sites, different strategies, on several platforms and things, and wind up spreading yourself so thin you don't show any results, however this strategy has been tested and proved that i'm now just using it to YouTube. For this reason I call it the YouTube Beachhead Strategy. Do you can understand why you ought to get onto YouTube as quickly as possible and focus your attention there.